Lotus Laboratories Ltd was established in Australia in 2012 with a clear mission: to develop and produce innovative and disruptive products in the oral care industry. It is the first oral care company to introduce toothpaste to the Australian market designed specifically for men and women through its original products Pure Pearl for Him and Pure Pearl for Her. These high quality, premium toothpastes are complimented by a portfolio of toothpastes also created for the specific users. These include Pure Pearl Teen Girls, Pure Pearl Teen Boys, Pure Pearl Girls, Pure Pearl Boys and Pure Pearl Kids.
This inspirational approach is only the beginning, Lotus Laboratories has extended its dynamic development skills to create a number of original oral care innovations demonstrating its predilection as a fast growing vanguard in the oral care industry.
The Innovo Toothbrush is Pure Pearl's flagship innovation, hence the name, Innovo. This high quality next generation toothbrush has Lotus Laboratories proprietary Pure Pearl foaming toothpaste beads loaded in the handle precluding the need for a separate tube of paste. With a simple press of a button the Innovo toothbrush uses a patented mechanism to deliver a single pearl to the brush bristles which when run under water serves the proper amount of toothpaste as you clean your teeth. The toothpaste pearls are refilled easily with a replaceable pre-loaded cassette of pearls. Why has this not been done before? Like all the best ideas ….it is obvious once you see it!
The Flip Top Cap with Floss is another great idea that makes oral care easier. This is a visionary concept combining toothpaste and dental floss into a single unit. The floss is conveniently enclosed in the cap of the toothpaste tube. An obvious combination that is efficient, encourages flossing and adds value to support consumers as they no longer have to buy the items separately. The floss is unobtrusively concealed in the toothpaste cap, ready to be dispensed and cut with the incorporated cutter.
- Lotus Laboratories corporate mission:
We aspire to bring value to our customers by maintaining an understanding of our customers needs and then working to meet those needs by distributing and supporting our products effectively.
To develop and launch innovative new products into the oral and body care markets. At its heart Lotus Laboratories has a focus of developing revolutionary new products that are inspired by our customers needs. We strive to solve problems or inefficiencies while maintaining an ambition to be the first entrants into new markets with quality products of value.We endeavour to form strong corporate partnerships.
- CHARITY AND SOCIAL RESPOSIBILITY
We strive to maintain a position supporting the community by forming partnerships with our favourite charities through donating a percentage of sales or making a notional donation in return for our charity partners endorsement.
A key part of Lotus Laboratories ethos is to partner with respected charitable foundations. To that end we have entered into endorsement agreements with the Starlight Foundation and the National Breast Cancer Foundation.
For each Pure Pearl Kids tube when clearly endorsed by the Starlight Foundation, Lotus Laboratories has agreed to donate $0.25 per tube of toothpaste sold in Australia and $0.05 per tube of toothpaste sold overseas.When clearly endorsed by The National Breast Cancer Foundation during a partnership campaign with Pure Pearl for Her we have an agreement to separately donate a lump sum to the National Breast Cancer Foundation.
- STARLIGHT FOUNDATION
- Two decades of children's laughter. Since being formed as an Australian children's charity in 1988, the Starlight Children's Foundation has brightened the lives of seriously ill and hospitalised children, and their families, throughout Australia.
- NATIONAL BREAST CANCER FOUNDATION
- The National Breast Cancer Foundation is the leading community-funded organisation in Australia raising money for research into the prevention and cure of breast cancer. Since the National Breast Cancer Foundation was established in 1994, $97 million has been awarded to fund over 340 Australian-based research projects across every state and territory to improve the health and wellbeing of those affected by breast cancer.